Social Marketing Is Not About Keywords As Much As About Your Audience

Personalization looks like the wave of the future. We think site publishers should keep this in mind and watch the search space for trends and technologies that will enable them to make their content more available to an audience that will increasingly demand more personally relevant results in search. The essence of social search marketing is […]

E-Mail Marketing Requires Permission And Effectiveness

E-mail marketing isn’t hard, but it can be time consuming. One of the things you want to keep in mind is list management. You should have a box on your website in a visible and prominent location that encourages people to sign up for your mailing list. This can be done relatively easily. It’s a […]

Content Development: Think Of Your Site Visitors First

When is comes to content creation for your website it is imperative to think of your two audiences: Your site visitors Search engine spiders Don’t make the mistake of getting them out of order. Your site visitors are more important. You can have stellar SEO and get millions of visitors to your site only to […]

SEOs Don’t Have A Magical Cure And Personalization Won’t Change SEO

In-depth competitor intelligence will tell practitioners how to prioritize the SEO factors to be optimized, revealing semantic relationships between the client’s content, the competitors’ content, and the semantic nuances of a keyword phrase related to search personalization of user results. Optimization in the era of personalization requires robust competitive intelligence, and this will pay big dividends […]

Hiding Links Is An Unethical Practice And You Don’t Want To Go There

What the text didn’t show are two other links, hidden from the viewer but in place for search engines to find. Matt showed the source code for the page, which included the crafted links. Passing the mouse over the links would not change the cursor or the text. It would not display anything in the status […]

Web 2.0: What Will The Monetization Models Of The Future Be?

In a survey sponsored by technology consulting firm Accenture, 110 senior executives across the U.S. and Europe expressed their views on how the growth of user-generated content, such as amateur digital videos, podcasts, wikis and blogs, will impact the film, advertising, music, publishing, radio and TV industries. Only 3 percent of the executives surveyed think the […]

Robots.txt Files Can Make Your Life Easier

According to Keith Hogan from Ask: i) Less than 35% of websites have a robots.txt fileii) The majority of robots.txt files are copied from others found onlineiii) On many occasions robots.txt files are provided by your web hosting service If your website or blog uses a lot of images that you don’t want crawled or indexed […]

MSN Having Problems With Data Mining, Now What?

(Source) For those of you who use some of the advanced query syntax in our search engine such as link:, linkdomain: and inurl:, you may have noticed that this functionality has been recently turned off. We have been seeing broad use of these features by legitimate users but unfortunately also what appears to be mass automated […]

Online Advertising: Is It Really All That?

Why else, despite their ubiquitous web presence, would Google and eBay choose to advertise on TV, if not to drive traffic that they cannot generate solely online? Good question. As the Web grows, it becomes more difficult to attract business solely from online sources. Web marketers should face reality: The whole world isn’t online and […]