E-Mail Marketing Requires Permission And Effectiveness

E-mail marketing isn’t hard, but it can be time consuming. One of the things you want to keep in mind is list management. You should have a box on your website in a visible and prominent location that encourages people to sign up for your mailing list. This can be done relatively easily. It’s a necessary component to your marketing plan because once you capture a list you have permission to market to it. People not on your list could report you for spam if you indiscriminately send out e-mails without their permission.

I highly recommend a double opt-in procedure as it ensures that your prospects give you their permission twice, two different ways. Then they can’t deny that they’ve given their permission to receive your mail outs.

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