Affiliate marketing is the selling of someone else’s product and taking a percentage commission. The 2 biggest affiliate networks in the world are AMAZON and Clickbank. Amazon as you should probably already know sells everything including physical products and as a result the commission rates are quite low, starting around 4.5% per sale and moving up to about 6-7% for the more experience affiliate that sell thousands of products a month.
Clickbank on the other hand has 50-75% commission which means you can actually earn more money than the product creator, the reason for this is because Clickbank is a digital marketplace and as a result there are no overheads such as shipping or manufacturing. Once a product is created it can be downloaded or sent via email and hence there are no more costs and the process can be automated.
CPA stands for cost per action and is similar to affiliate marketing with 1 critical difference. You do not need to SELL anything! You are asking the prospect to do an action, and that could be anything from entering an email to filling out their personal information (in readiness for a call) or in return for a free product. The most popular CPA offers are ones involving a free offer in return for P&P so both the prospect and the company wins.
I’ve actually done a post on another site about the top CPA affiliate sites and many are quite similar, that means that in most cases you don’t need to choose affiliate marketing OR CPA marketing, you can simply do both.
Whichever online marketing you choose to do, ensure you are ready for the traffic and promote the right offers to the right audience.