Amazon and the AUTOMATED Physical Products Business

There is no denying that Amazon is awesome, from a consumer point of view, you can purchase almost anything, and the prices are great. Everything is visually set-up and the reviews from verified purchases makes it super simply to see what products are good and what are just trash.

But getting started on Amazon from a business point of view is a pain! Now its great once its set-up, Amazon and more specifically the FBA programme means you can send your products to their warehouse, and simply focus on design and marketing of those products. You never have to worry about storage, packing, picking or shipping! That’s huge from a business point of view, and even with the fees you might end up saving money through the individual aspects (e.g. a warehouse or staff) that you no longer need. The problem most businesses fall into, is that its really difficult to get started, let’s take the average business owner.

They get on Amazon, make a listing and rank on page 20 for their products keywords… Then what? Well then you need to do Amazon SEO! Below is a video that outlines the main ranking strategy and how you can optimise your listings to rank highly in the amazon search engine itself. This is so important as if you don’t rank you won’t be able to set-up an amazon business…. Ever.

The other option is you can just pay for an amazon ranking service, although if you have a lot of products (more than 10) this can get pricey, if you only have 1 or 2 to start I would actually recommend going down this route as it will save you a lot of time in both research and implementation, and at the end of the day the people there are professionals so can do everything quickly and effectively.

Over the coming weeks, alongside our technology posts, we will be writing a number of posts geared to starting your own amazon business. I personally believe this is a great channel for people to simply get to £10,000 a month. You don’t need a lot of capital to get started as Amazon Merchant Accounts are only £30 a month! Sure you will need products to sell, but there is nothing stopping you from hustling your way to £5k/month inside a year! That’s more than 65% of the population of the UK make!

Iterative Training Takes on The Technology Industry

As you already know we focus on training for digital. Iterative involves planning for the future, but it struck me the other day that we have no posts regarding how large and important the tech industry really is. I read Mashable and about 5 other tech blogs on a daily basis, but when it comes to posting about them or simply writing my own personal thoughts on this blog, I just don’t do it. So over the the next 3-4 months I will be aiming to have at least 1 post per month regarding advancements in the tech industry. If you haven’t already subscribed to Techcrunch and Mashable then I would highly recommend those 2 to follow, if you have, then instead start to absorb the information and think how it will have effect on business.

Technology is the Leader in Business Optimisation

I talk about optimising your website, business and basic sales funnel alot on this website, yet I never mention how important actually optimising your life around technology is. I save about 10 hours a week through smart tech “hacks”. People say why do I bother saving 30 mins for streamlined services, such as door to door deliveries of goods and pretty much everything and I think its obvious, my time is worth it! Time is the most valuable asset in life, everyone gets a limited amount and no matter what you do you will never increase it! It’s the only real finite thing on this earth, so don’t waste it doing things you hate!

But how is all this related to my passion for Tech? Well, as you know I am a business owner, Iterative training is only a small part of my business ventures and one of the smaller ones when it comes to a purely financial point of view. But technology has helped me advance from £100,000 a year to well over £5 million in yearly revenue (profit I wish haha) But its such a big factor of business yet most businesses don’t even take advantage of it! Which is crazy!

So basically what I am saying is that over the next 2-3 months I will be also posting about how businesses can optimise and streamline their personal and business lives through the use of new and existing tech!

I hope you enjoy the series, and have a look at this awesome video too! (Hint: first article is going to be based on the new drone trend!)

The Difference Between Super and Super Lame Marketing

There is no doubt that marketing is extremely important. Sales save businesses and correct marketing brings in hundreds if not thousands of sales for even very small businesses. The problem is people simply don’t know how to market to their target audience. In this article we are going to go through how to target a specific audience with a number of marketing channels, as well as using a few examples at why people simply don’t need to see your company on an advert in some cases.

FerrariSuper Marketing

There is only 1 thing that separates super marketing from terrible marketing and that’s that people who do this, make sales. They make sales for their clients, personal websites, personal businesses or anything. If you’re a marketing agency and you don’t make sales for your clients I’m afraid your not a marketing company. The key to marketing is targeting the right audience, I’m going to quickly go through how to do this below.

Marketing is a science not an art, despite what many people might say. Instead of trying to create the perfect marketing channel, you should instead be testing, tweaking and improving to make the most of each one and then re-invest into the successful ones. This is a fine tuning technique, supercars for example take hundreds of thousands of hours to make, but once they are made they are respected for decades, normal cars take a long time to make, but in a year no one cares…. Invest into 1 awesome marketing channel ONCE you have tested the waters.

To target your audience is easier than you might think, you don’t need to read any marketing books although I would recommend Guerilla Marketing, but if you don’t want to read it then just remember this – Emphasize with your target audience, where would they be, what would they think, get into their shoes and you will be surprised how easy it is to find customers. Don’t copy the competition. Think outside the box and where your customers will be!

Poor MarketingLame Marketing

Lame marketing is marketing that doesn’t generate sales. Just because a marketing method might work for another company, doesn’t mean its going to work for you. Also one that doesn’t work for the competition might still work for you. The difference is how effectively and extensively the researched and tweaked their process. TV advertising is the lowest ROI form of marketing available, yet literally billions are spent on it every single year? Why is that? Because people expect to see Coke, Audi and the huge brands advertising here and if they don’t then its bad for the brand image, but for sales and the ROI of the company it would actually be good!

11 One Sentance Tips for Ranking in Google

This is going to be a quick breakdown talking about the main tips for improving rankings in Google. This isn’t complicated stuff, as SEO really is common sense. But below are 11 tips I would recommend to almost all website owners. Whether this is an eCommerce site, a local business or a global corporate brand. I hope you enjoy the list.

  1. Image alt tags – Google can’t read images and the text inside your alt tags tells google what your image is about. If these are blank or irrelevant you are losing an opportunity to put your keywords in here.
  2. Image size – Larger images take longer to load and Google has come out and stated that load speed is a direct ranking factor. Reduce images sizes before uploading to a website.
  3. Load speed – Make sure your website is extremely fast. Trim the fat from the website and remove any unnecessary videos and images on a page.
  4. H1 Tags – Inside your H1 tags you should include your primary keywords, as well as a catchy tagline to attract visitors or improve conversions. Write for both users and search engines, not one of the other!
  5. H2-H4 Tags – Although less powerful than H1s, H2-4s have a big impact for ranking secondary keywords. Ensure you place your secondary keywords inside H2 tags, this will really help your organic traffic reach.
  6. Meta Description – Your meta description doesn’t directly effect rankings, so you shouldn’t look to use keywords for the sake of it. Instead write a meta description for the user that will “win the click”. This means you will get a higher CTR from the serps and as a result more visitors!
  7. Videos Help Rankings – This one I learnt from the team at HQ SEO Cardiff, they state embedding videos on your website help rankings due to the nature of the users and serps. They are also great for conversions anyway.
  8. XML Sitemaps – Once you have your website built you should submit your sitemap to Google search console. This allows Google to crawl your site and index the pages and posts you want indexed as quickly as possible.
  9. Social – Social accounts not only are great for your brand and business in general. But they also help give your new posts and pages relevance and “power” although tweeting or facebooking a post is technically not a backlink, it does help say to Google that the content is relevant and high quality as its getting high quality social signals.
  10. External Links – Linking out to high quality, relevance sources throughout your article if very important. Google sees this as a sign of trust and as a result will reward your website with higher rankings. There have been countless tests for this and all point to the sites that link OUT also rank higher.
  11. Internal Backlinks – Backlinks are still a huge percentage of rankings. Although Google might want to get away from having backlinks as such a heavily focused element for rankings, this is a long way away. Instead they are going to have to stick with it for now. As a result, one of your primary aims should be to acquire high quality backlinks, there are hundreds of ways to do this, simply search for the ones that work!

Top Small Business Marketing Blogs

Top Small Business Marketing BlogsWhen you get started in business you know 2 things. 1.) You will work hard and your gonna succeed by any means necessary. 2.) You don’t have a lot of time (and/or) money to input. For most people they don’t have a small loan of a million dollars they can implement into their businesses. Instead they have a small amount to invest and a little more time they can use to build the business in the early days.

I highly advocate outsourcing when you have the funds to do so, but until then I’m not going to pretend its possible! Instead I thought I’d write a quick post on the top 3 small business marketing blogs I use to keep up to date with quality information about online, print, creative and other marketing methods. There are other more famous marketing blogs than the ones I’m going to outline below, but personally I find if they have too large a following the methods are less effective. The information is usually more generic and not outlined in a step-by-step format.

Guerilla Marketing - Jay CLA quick note before we get started, if you haven’t already read Guerilla Marketing by Jay Conrad Levinson this should be your first port of call. Jay is an expert at outlining usable marketing strategies for start-ups, small businesses and any business that is run by an individual who doesn’t want to go down the generic advertising route, which nowadays no-one should!

Jay talks about how you can create a highly profitable business from smart marketing, both online and offline. Personally I found this book awesome to come up with ideas (outside of the internet) that could make my business money. Although so much budget is given to online marketing nowadays, we forget that people don’t “live” online (despite what people might tell you.) Instead we are still selling to people who are going to go home at the end of the day, if you can create a personal message and reach them then you will 100% be on the way to the top of your industry / niche.

1.) Marketing Donut

Marketing Donut is an established 10 year old platform of information for small businesses. This information is 100% free. MD make their money through advertising, which means they can put extra effort into creating timeless guides for their readers. This is a great place to start if you haven’t a clue what to do when it comes to your marketing plan. As well as marketing, the MD also have guides on digital, design, sales, accounting, research and PR. All range from beginner ideas and tactics to more advanced ones to explode the sales of a business.The Marketing Donut

2.) MyLocal Services Blog

My local services is a business directory based in the UK, they also have an active business forum and multiple guides on tax, design, small business marketing tips and much more. The community is very active and if you can’t find a specific answer on this somewhere I would recommend simply asking in the forum itself, you will get an answer in as little as a couple of hours usually.

3.) Small Business UK is (as the name suggests) the place for UK small business owners to learn, connect, develop and grow their businesses. Whether you have a online business or a physical products business you can find useful information here about how to scale and grow your business. The marketing information is extremely specific, for example if you own a gym, you will be able to find an article written by a gym owner, for a gym owner, the same is the case for many bigger industries. For example there are a number of great web design articles which is great for someone looking to grow their web design agency, such as myself.

I hope you will read through these 3 blogs as they can seriously help grow your business. They are more for the established small business, so if you have been trading for a year or so but need some ideas on how to grow your customer or client base, then I highly recommend having a good research session. 1 key element to remember is that reading a blog full of tactics will do absolutely nothing for your business, they key is implementing these ideas and techniques, don’t look for the “Perfect” tactic, because it doesn’t exist! Start with something and you can also tweak and change it later on to improve conversions!

Thanks for reading, remember to share and comment!