There is no doubt that marketing is extremely important. Sales save businesses and correct marketing brings in hundreds if not thousands of sales for even very small businesses. The problem is people simply don’t know how to market to their target audience. In this article we are going to go through how to target a specific audience with a number of marketing channels, as well as using a few examples at why people simply don’t need to see your company on an advert in some cases.
There is only 1 thing that separates super marketing from terrible marketing and that’s that people who do this, make sales. They make sales for their clients, personal websites, personal businesses or anything. If you’re a marketing agency and you don’t make sales for your clients I’m afraid your not a marketing company. The key to marketing is targeting the right audience, I’m going to quickly go through how to do this below.
Marketing is a science not an art, despite what many people might say. Instead of trying to create the perfect marketing channel, you should instead be testing, tweaking and improving to make the most of each one and then re-invest into the successful ones. This is a fine tuning technique, supercars for example take hundreds of thousands of hours to make, but once they are made they are respected for decades, normal cars take a long time to make, but in a year no one cares…. Invest into 1 awesome marketing channel ONCE you have tested the waters.
To target your audience is easier than you might think, you don’t need to read any marketing books although I would recommend Guerilla Marketing, but if you don’t want to read it then just remember this – Emphasize with your target audience, where would they be, what would they think, get into their shoes and you will be surprised how easy it is to find customers. Don’t copy the competition. Think outside the box and where your customers will be!
Lame marketing is marketing that doesn’t generate sales. Just because a marketing method might work for another company, doesn’t mean its going to work for you. Also one that doesn’t work for the competition might still work for you. The difference is how effectively and extensively the researched and tweaked their process. TV advertising is the lowest ROI form of marketing available, yet literally billions are spent on it every single year? Why is that? Because people expect to see Coke, Audi and the huge brands advertising here and if they don’t then its bad for the brand image, but for sales and the ROI of the company it would actually be good!